Customer service support is extremely important in a wide range of industries. Oftentimes, it’s the first and last contact your customers have with your business. But, good customer service simply isn’t good enough.

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You need excellent customer service if you want your business to stand out and succeed. Your competitors may or may not follow through with customer service standards that meet customer expectations. And, that’s when you have an opportunity to gain even more business, and happy, loyal customers.

It’s not just about outperforming your competitors, though. Your customer service department or staff is the face of your company. It’s also about maintaining good relationships and serving your customers with integrity.

If you’re wondering what it means to provide excellent customer service, then you’ve come to the right place. Here, we’re discussing a few tips for you and your employees to reference when there may be questions or concerns.

What is Excellent Customer Service?

Excellent customer service goes above and beyond standard procedure interactions with customers. It’s all about providing the customer with the most satisfactory experience. It’s about surprising them with service that not only meets their needs but surpasses them.

You don’t necessarily need to know what customers want in order to give it to them, either. All you have to do is outline a set of standards that define the experience you intend to offer them.

Defining Expectations

This all starts with your front line. The staff in your business that will meet and greet and interact with your customers on a daily basis. It’s important to make sure that all employees, not just those in your customer service department, understand what you expect from them.

You should also ensure that they know how to perform customer service tasks and procedures, even in more tedious situations.

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Communication is key to any relationship. But it’s especially important for the relationship between your business and your customers. Customers need to know that your staff can effectively communicate the reasoning behind issues that may arise in a specific transaction. Your staff should also be prepared to deal with customers that may not be effective communicators themselves.

Be Positively Helpful

One way to get around irate customers or those that don’t know what they need or want is to be positively helpful in any way possible within regulatory standards of your business operations.

It could be walking a customer to a specific shelf location in your store. Or providing information about a product or service, with a smile. Overall, it means catering to your customer’s needs directly with a positive attitude.


Sometimes, excellent customer service is simply being informative. Customers need to know what it is that your business provides, and how it can benefit them. They also need to know pricing, return or exchange policies, and reasons why they should choose your business over another.

It’s up to your customer service staff to ensure that the customer’s needs are met by providing them with answers to all of their questions. Taking it a step above by giving them additional information will keep them coming back.

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Make a Good Impression

A first impression is the only impression that matters in most cases when it comes to customer service. And, it’s important to make it a good one or you could risk losing customers before they even purchase your products or services. But, your staff should do their best to make a good impression on every customer they meet, every day.

Be friendly, say thank you, show respect, listen, be responsive. These are all cornerstones of an excellent customer service transaction.

Follow up

Customers like being followed up with because it proves to them that your business cares about and believes in the product or service you have provided. Following up with your customers is also a great way to build upon the relationship that you have already established, even if it wasn’t excellent to begin with. This is your chance to make things right, or better, depending on the situation.


The best way to ensure that your staff is providing excellent customer service is to provide adequate training. You should make sure your employees know how to handle each customer individually. Also, equip them with the tools they need to make your customers happy.

Products and Services

Your main concern should be that your staff knows and understands all of your products and services so that they can share with your customers. The more your employees know about specific details pertaining to what customers are looking for, the better their customer service will be.

Provide your staff with as much information as possible, at all times, so that they may communicate more effectively with your customers.


And, it doesn’t end with one training session. You must reinforce what you’ve taught so that your employees understand the gravity of each situation they come across. It’s absolutely critical to provide ongoing training and support to your teams for the betterment of your customer service protocols.

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Using Feedback

Another way to provide excellent customer service is to use your customer’s feedback and incorporate ideas and suggestions into your business. Don’t ignore what your customers are saying because it matters for your customer service department.

You can use this feedback for training purposes. It will also give you a better idea of how your business is performing in comparison to your competitors and give you an opportunity to implement other products or services that your customers are looking for.

Final Thoughts

Providing excellent customer service goes above and beyond the standards of politeness and courtesy.

It’s all about serving your customers to the absolute best of your abilities, regardless of the type of services you offer. Think of the old adage, do to and for others as you would prefer is done unto you.

If you just keep this simple mantra in the back of your management practice, you’ll do great. And, don’t forget to keep these tips in mind and share them with your employees when they have questions. It’s also a good idea to keep expectations posted in a common area, such as the break room of your establishment.

If you’re looking to improve your excellent customer service with an added touch of sincerity, or if you have questions, feel free to contact us. We connect people with answers.

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AnswerFirst Communications, Inc. has provided quality answering services since 1985. We currently provide answering services, virtual receptionist solutions and customer service solutions to thousand of clients around the globe.