We had a startup business owner contact us, with the idea that all she needed was for someone to answer her phones, and then send her messages. All in an effort to better serve her handful of current clients. What she had not accounted for was the demand, in her line of work, for immediate response. That handful of clients that she was able to land on the ramp up, was acquired largely due to her ability to be the first to answer, when those potential new clients called. It took three messages from potential news, and her subsequent return calls, only to find that those potential news had already spoken with another service provider and signed with them, before she called us and asked us what we could do differently to ensure she never missed the opportunity to speak with a potential new again.