Is it time to get on the social media bandwagon?
Ready to take the plunge and start connecting with your audience online?
If you haven’t heard the news, social media is now one of the best avenues businesses have for marketing their services. However, some businesses are more effective than others at marketing themselves effectively on social media.
Below we’ll give you our top tips to start taking advantage of social media for business.
1. Choose Your Platforms
The first thing you need to do is to choose which platforms you want to use. There are an overwhelming amount of social media platforms out there that you can sign up for, but don’t worry. You don’t have to be on all of them just yet.
If you’re just getting started with social media, then choose a few platforms that you think would most fit your business or where you believe most of your crowd will be hanging out.
If in doubt, signup for Facebook, Twitter, and Instagram. These platforms are often a great starting place for most businesses.
2. Shape Your Brand
Once you’ve signed up for a few social media platforms then it’s time to start using it. Be aware that each platform has a different “language” that users speak.
On Twitter, messages need to be short and concise. Instagram uses photos, almost exclusively, with just a short description underneath. On Facebook, memes, videos, photos, and status updates are all on the table.
Be aware of which platform you’re using and try to get a feel for what content works best on each platform. Then start posting.
However, while your content should vary depending on the platform, be sure that your logo, design, and brand remain consistent throughout.
3. Engage and Connect
You also need to be aware that social media is not a one-sided marketing tool. If you’re only posting promotional content or trying to get a follower to buy your product or service, you’re doing social media wrong.
Only a small percentage of your posts on social media should be directly promotional in nature. Instead, you should connect with your audience by posting memes, videos, or content that you think they would find interesting.
Social media followers want to feel like they’re a part of your business and that they know you on a personal level, so let that happen.
Additionally, if customers have questions or comments on any of your posts, take the time to reply to them. Being available for customers will go a long way in building a stronger connection with them.
4. Measure Your Progress
If you’re new to social media, it can take time before you get the hand out of it and figure out what type of content is most effective for your audience. However, by taking the time to measure your progress you’ll improve your effectiveness on social media and know how to use your time on social media wisely.
There are many things you can look at to determine your progress on social media. Determine which metrics you want to look at, whether that is likes, new follows, shares, or sales from social media followers.
Are people sharing your content with their friends? Are you getting more “likes” on your Facebook page? Are social media followers going further along in the sales funnel?
Find out what you’re doing on social media that is working, then keep doing it. If you do, you may be surprised at how effective your business becomes online.
Using Social Media For Business
While it may seem difficult to get started on social media, the truth is that nothing could be easier. By following the steps above and by always keeping your audience in mind, you’ll master the art of social media for business in no time.
Looking for a professional answering service that will give your customers the help they need? Contact us today to learn more about what AnswerFirst can do for your business.
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