Is being a good talker enough to make a good sales person?
We’ve all heard the saying, “you have the gift of gab, you should be in sales,” but is having the “gift of gab” really enough in today’s business climate?
Customer service expectations and the increased demand for (and availability of) information have changed the way the world does business. Clients need to know that you are not just a vendor trying to make a quick dollar, but that you are committed to them. In fact, commitment is key.
Good business isn’t just about selling products anymore; it’s about forming trusted relationships, taking responsibility and selling something you passionately endorse.
An honest salesperson that knows what he/she is talking about!? Sounds crazy, doesn’t it?”
Too often we get lost in the numbers and focus too much on making sales rather than focusing on building new business relationships. When you are knowledgeable about what you’re selling and you are able to sell with honesty, there’s a good chance you will build trusting relationships and there’s a better chance your customers will buy from you and refer others to you. Focus on the relationship and listening to your customers’ needs, not their orders. Learn that with relationships, listening is the dominating factor. You can “gab” on all you like, but if you’re not listening and understanding your clients’ needs they won’t hang around for long. Being an excellent listener helps prospects and customers feel comfortable and secure in their decision-making. They need to know and trust your brand.
Remember, making a sale isn’t about planned quotas, profit margins or goals for the next month. It’s about delivering what you promise, selling something that you stand behind and selling something that has a purpose. When you sell something that truly has purpose, then you are selling something in which we can all believe.
What ways can you better help service your potential clients or customers in the sales department? Is your product or service as honest and forthright as it should be?
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