AnswerFirst Communications, an international live telephone answering service and customer service solutions company specializing in answering services, messaging services, virtual receptionist and call center solutions revealed a new brand identity at the beginning of April 2012. This new identity included a brand new logo, a new tagline, a new website and a completely revised social media presence.
AnswerFirsts worked in partnership with allydesign, a creative firm based in the UK, to completely overhaul all of AnswerFirst’s marketing materials, including their print, digital and social media. AnswerFirst’s Marketing Coordinator, April Gillmore, said,
The AnswerFirst logo and brand has undergone a significant transformation. The creative professionals at allydesign understood that our new identity had to satisfy all of the existing expectations of what our original mark stood for while simultaneously moving our brand forward. We are extremely happy with the new look they’ve created for us and Ms. Leggett was a real pleasure to work with during the transformation process.”
Ally Leggett, Creative Director at allydesign, stated,
Striving to maintain an iconic and recognizable mark was a primary goal for me. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This process formed our work and perspective as we approached the challenge of defining a new mark. The result is a stronger, cleaner and clearer brand and message that truly represents who and what AnswerFirst is as a company and a brand.”
According to their website, allydesign offers creative, innovative and effective web marketing and branding solutions. They create and manage a strategy that works for each of their clients, integrating each company look and message throughout all means to access target audiences. They specialize in the integration of web marketing, SEO, social media & digital marketing and branding.
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